A business directory listing in the yellow pages used to be enough! Maybe you had to decide if you had the money for multiple phone books like Yellow Pages and The Talking Phone Book in Portsmouth, NH? The yellow pages were very expensive, more than $6,000 per year for my handyman business (3 phone books). [...]
How Many Gmail Accounts Do You Need?
When Gmail accounts are critical to your business or your life, take the time to carefully (and I mean carefully) save all required documentation. Not knowing where my journey would lead, I have created hundreds of accounts and that includes more gmail accounts than I can list. You might be wondering why I have multiple [...]
Your Professional Email Signature
Have you ever calculated how many emails you send each day? week, month or year? If you send just 20 emails a day, that’s 140 emails a week or 7,300 emails a year. Before you even design a business logo or print your first business cards, you can create a professional image with an email [...]
Online Directories, SEO and Getting Found
When your business is part of the construction industry, you’ve got to be visible in directories. For many years, visibility meant advertising in the yellow pages. Depending on your trade, i.e. plumbing or electrical, yellow pages were your most expensive form of advertising. Online directories are the equivalent of the yellow pages. With 1,000s of [...]
Picking Your Email Newsletter Service
We’ve all been using email for years and take it for granted, and now the big decision is whether you want to handle your email on your smart phone. Business owners also have to decide when they’re ready to invest in an eNewsletter (also called an eZine) to stay in touch with their customers. This [...]
Common Photo Problems & How to Fix Them
As home professionals, one of our best marketing tools is a digital camera. Much of our work is illustrated best with photographs and like every other skill, it takes practice to learn the best techniques. Photography is an art and we’re never going to compete with a professional photographer who you should use for high [...]
Writing for Business: Can You Tell a Story?
Writing about your business involves many things. Most people, when I suggest they write an article, say I can’t write. If you can tell a story, then you can write! My goal is to show why you are more qualified to tell your story than anyone else. I totally understand why you think you can’t [...]
Keyword Research: Using Google’s Keyword Tool
Keyword research is key to making sure your content gets found by people looking for your products and services. Your information may be great but it won’t help people if they can’t find it. Search engines help people find you online. You get found when you’re visible on page one of search results. Your page [...]
Mirror, Mirror … Who Do Your Customers See?
First impressions matter a lot. They say people form first impressions in about 3 seconds. Unfortunately this means people form their impressions based on how you look, a huge challenge when you’re nervous. Let’s look at the tools we have for making a first impression. Your hair styled or do you need a haircut? Dressed [...]
Eye Tracking: What Are People Reading
Eye tracking is a technique used to analyze the effectiveness of your marketing information. Web analytics tells you where people came from when visiting your web site, how long someone stayed on your site and the average number of pages visited. Eye tracking gives you insight into the content on a page that people actually [...]
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